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Don’t Overlook The Most Critical Component – in launching and propelling your entrepreneurial business

When working hard to start or grow a small business, it can be easy to get caught up in what Sean Covey, in his new bestseller The 4 Disciplines of Execution, calls “the whirlwind.”  The whirlwind is all of the things – many unexpected – that keep us consumed with the daily battles of executing […]

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Your Master Brand Directs Your Company’s Vision

Recently an associate of mine passed along an article to me from one of my favorite thought leaders – Jim Collins, of Good to Great fame. In this Harvard business review article titled Building Your Company’s Vision (which he co-authored with Jerry Porras back in Sept. 1996), the authors describe the two components of any […]

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Railroad  track

Becoming a brand driven business

Changing Tracks Required   All of us who assume an ownership or top leadership roll in our businesses and organizations know this to be true: nobody dreams more about our business then we do. Turn the coin over and we can also confidently say that nobody stresses out more about our businesses. All of us […]

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The Master Brand & Setting Critical Actions

When looking at the idea of the thematic goal introduced in the book “Silos, Politics and Turf Wars” by Patrick Lencioni, as the qualitative rally cry for an organization, it’s important to understand that the need to dissect the thematic goal into smaller actions must be done as a progression towards the over-arching goal. As […]

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Green Business Strategy

The Thematic Goal and the Master Brand

Any CEO who has experienced the damaging effect of silos, internal politics and departmental turf wars, will be all too familiar with the debilitating stress and strain these place on their people and organizations. Silos and the Master Brand In the book Silos, Politics and Turf Wars, Patrick Lencioni brilliantly outlines the process of breaking […]

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Silos, Politics, And Turf Wars – Cancers To Your Brand!

Recently I was participating in a round table discussion among CEOs and company owners. The question was raised… What aspect of your business frustrates you so badly it almost makes you want to quit? A thought-provoking question for sure. One that certainly got my attention and the group’s. Upon reflection, one of the CEOs shared […]

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Operationalizing Your Brand throughout the Employee Life Cycle

Operationalizing Your Brand throughout the Employee Life Cycle

The number one driver for CEOs is sustained success. We live in a volatile, ever changing global business world. The key to sustaining profitable success is to become a brand empowered organization, owning your competitive category; making your competition irrelevant. So how does your organization become a brand driven business—a business that is completely empowered […]

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social-media

How important has managing your brand online become?

Social media as an industry has been born from the concept of online reputation management. In fact it is undoubtedly one of the most important components to any online marketing strategy. What many businesses are discovering is the equal importance being given to “Social Media Awareness”. There is so much more to Social Media than setting […]

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Brand Distinction for Healthcare Systems

A Dose of Brand Distinction for Healthcare Systems

“An orange…is an orange…is an orange.  Unless, of course, that orange happens to be a Sunkist – a name 96% of consumers know and trust.”- Russell L. Hanlin CEO, Sunkist Growers Within every industry, products and services in the same category can be indistinguishable from each other even though they are well known, because in […]

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