Knowledge is power.

Ignite is dedicated to building the brand knowledge base and bringing a focused clarity to the science and art of brand development. What you really need to know and understand about brand development.

The definition of a brand:
  • Evidence of distinction. Without distinction, you’re brand “X”, or generic, or worse, a commodity.
The difference between brand development and branding.
  • Brand development is the discovery process we go through to unearth the “Evidence of Distinction,” and the development of communications of
    that differentiation.
  • Branding is the tactical application of that distinction through all your communications materials.
Brand development is not a marketing initiative.

It is a corporate initiative. In order for a distinctive brand to be deliverable, it must be discovered and adopted at the very top echelon – the CEO, COO, President, VP of Marketing/Marketing Director, etc.

The most successful executives have one thing in common. They never stop learning. Broadening our knowledge helps us gain perspective, especially in these difficult economic times.

Follow Our Blog (Thought Leadership)

a spark that moves you

Ignite has also gathered a list of online resources you might find interesting and helpful.

Seth Godin’s Blog

The Brand Establishment

Interbrand

Simon Sinek explains the GOLDEN CIRCLE