“There’s a way to do it better… FIND IT!” – Thomas Edison
  • If you’re not satisfied with your current rate of growth…
  • If you’re done with always eating your competitor’s dust and you’re ready to lead…
  • If you are an entrepreneur or a start up trying to get that flywheel moving….
  • If your company is established and you’re looking to take it even higher…
  • If you are a non-profit organization competing for grants and vital funding…
This workshop is for you!


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Ignite BBD’s upcoming Build Your Brand workshop is a one-of-a-kind opportunity for entrepreneurs, established businesses, and non-profits alike to begin the energizing and transformational work of becoming a dominant competitive brand, commanding a level of sales growth and loyalty the competition will envy.  Register today for this premiere hands-on workshop, engineered to help you build your Master Brand!

Take a significant step towards increasing the value of your brand by attending this dynamic workshop led by two certified brand development experts, Richard Gripp of Ignite BBD and Jennifer Holland of Holland People+Brands. The Brand Discovery process can typically cost $12,000 or more, but this Build Your Brand workshop digs in to developing your brand for just $650 (and this price includes a complimentary 2nd ticket!).

During the workshop, we will reveal why some companies are breaking through while others are breaking down. Together we will discover how developing your organization’s MASTER BRAND will help you out-learn, out-think, and out-play the competition at every level.  Your participation in this workshop will help you begin leaving your competitors in the dust.

The number of participants is limited, so be sure to register soon! Rub shoulders with other business leaders and entrepreneurs from around the state as you receive coaching from two nationally recognized certified BRAND STRATEGISTS.  Begin the work of building your competitive compelling distinction and benefit from the transformational growth of your business.

If Your Business Is Not A Brand, It’s A Commodity.”  – Joe Noorthoek



Join us!

If you only attend one workshop this year, this is the one!  Register today.  You and your team will learn how building your MASTER BRAND is really building your company’s greatest advantage.

Early Bird Rates

Register before April 28 for special savings off the regular ticketed prices!

Ticket Price Also Includes:
  • Brand Value Booklet?
  • Additional seats for your team at $250 per person (less if you register early!)
  • Complimentary Morning Snacks & Lunch
Who should attend?

This workshop is perfect for start-ups, entrepreneurs, non-profits, and businesses of all sizes. The principle of your organization, as well as their executive teammate(s).

Why you won’t want to miss this workshop:

Developing your business’s MASTER BRAND is the most import propellant you can give to your business if you want to see dramatic growth and positive change.

Have questions?

Feel free to reach out to us with your questions. We welcome them.

You can give us a call at: 260 267-5454 or email us at:

Is my registration fee or ticket transferrable?

We believe this is a not-to-be-missed event – but that said, sometimes things happen that are out of our control.  If you find that you cannot make it, you may transfer your ticket to another person in your organization at no extra charge, so  your company can still benefit from the great content of this workshop.

What’s the refund policy?

We’d prefer if you transferred your ticket – but if there isn’t anyone able attend in your place, we would be happy to refund 50% of your ticket price.


Thursday, June 1st, 8:30am-3:30pm


Conner Prairie International History Park in Fishers, Indiana

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Richard Gripp
Certified Brand Strategist and President of Ignite Business and Brand Development

Richard GrippRichard Gripp is a successful corporate executive and entrepreneur. His 40+ years of experience in marketing, sales, and company leadership roles equip him with a deep understanding of business, while his work with small to blue chip accounts gives him insight into the vision and challenges of top executives.

One of only a few Certified Brand Strategists in the country, Richard understands the propelling power of a master brand. He views brand from a different and higher perspective that a marketing one and believes that a successful brand lives up to and communicates a company’s core distinction – its compelling promise – and its unique mission to the world. By doing so it inspires, compels, and creates a powerful ripple effect and growth. He also understands that when a business grows and prospers through brand development practices, so do the lives of its employees, their families, and the greater community. This zeal to help people and companies become better versions of themselves drives Richard’s innovative work as the President of Ignite LLC. He is active in public speaking and causal and community citizenship, serving as: a board chair for the Indiana-Ohio American Red Cross, a supporter and advisor for the Fort Wayne Rescue Mission, a board/committee member for the Fort Wayne Center for Learning, an advisor and board member for the Philharmonic Youth Symphonies, an advisor for Fort Wayne SCORE, and an active member of Rotary International.

Through Ignite and its best-of-class resource cloud, Richard has served a wide range of businesses from local to international – small to large – entrepreneurial to established. His purpose is to see companies (and people) ignite and become empowered through brand driven practices. By doing so they fly higher and ultimately fulfill their own purposes.

Jennifer Holland
Certified Brand Strategist and President of Holland People + Brands

Pose Well Studios - Agnes Lopez PhotographyWith communications and consulting expertise spanning more than two decades, Jennifer Holland builds a client’s brand into an innovative, unique signature for its products and services. One of only 37 Certified Brand Strategists in the U.S. and the only marketing consultant in Northeast Florida with this elite status, Jennifer has deep roots in award-winning design and interactive marketing

Jennifer and partner Jackie Weathers developed a proven methodology that grows business—the Holland Helix®. This model integrates a business+brand+people strategy, enhancing a company’s brand persona and engaging employees to live the brand. These efforts were published internationally in the Journal of Brand Strategy in 2013. Their Build Your Brand Workshop® curriculum teaches the model to growth-oriented entrepreneurs. Licensed in 2014, these workshops now appear in six U.S. and Canadian markets and were selected for three consecutive years for the SBDC Scale Up America grant in Jacksonville, Florida.

Jennifer is a top-rated presenter and national speaker on branding. She is an Expert Resource Speaker for Vistage International and consistently secures speaking engagements for national conferences and private corporations. Additionally, she was named as the 2015 Women in Business Established Entrepreneur of the Year and as one of the 2015 Women of Influence by the Jacksonville Business Journal.