The only Certified Brand Strategist in the region.
What does that mean for you?
Ignite is a member of the Brand Establishment, the organization that perfected contemporary brand development over two decades ago. Over the years, the Brand Establishment has trained a national network of consultants to become the brand- building authorities in their markets.
Ignite was required to pass a rigorous training program, including oral and written examinations, text book discussions, personal visits and regularly-scheduled teleconference meetings. The course is administered over a four to six month time period.
The training, course work and curriculum plan includes the study and the practical application of the eight steps of brand development and branding. The result of the training is a designation as the exclusive Certified Brand Strategist (CBS) for this region.
Each agency principal completes the BE coursework, and submits it for review by an independent Certification Advisory Board. This board is made up of respected leaders in the marketing field as well as in academia, and they are the final arbiters of whether a candidate has achieved the right to be recognized as a Certified Brand Strategist.